The way you talk to customers has a big impact on your brand, and nothing delivers customer satisfaction quite like consistently delightful communication. When you’re thoughtful about the way you convey information to (and receive feedback from!) customers, that yields better results than any splashy new logo or 20 percent off coupon ever could. But what does “thoughtful” communication mean when you’re talking to a customer? What’s the strategy behind successful conversations? A good service begins with treating your customers in way they are appreciated.
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